The store's Newsletter: March 2021

To your Mars, set, go!

The So Foot selection is here! Just for you, one day before the rest of the world, we unveil our new collection of very limited edition prints. On the program, four photos that tell the story of football in photos, crazy memories and a little beauty (in this world of brutes). But that's not all ! The beautiful days are coming and the breakthrough of the sun on our sweet France has inspired us with a festive textile collection: a sublime collector's box from Brasil and a treasure trove of t-shirts with this shot of Marius at the beach ... Here is everything that will be released on our at midnight this evening.


With the Euro just around the corner (well, we hope so…), we're diving back into our memories of the summer of 2000 . And as it's not just the Blues (and they almost lost in the final against the Italians), here's a snapshot for fans of the Squadra Azzura . The Transalpines celebrate their qualification on penalties after a final decisive save from Francesco Toldo . That makes them legends per square meter, from Maldini to Totti , who doesn't yet know the final that awaits them.

For this second shot, we stay in Europe, but we move on to club football. The 1978 UEFA Cup final between Bastia and PSV Eindhoven . A first for a French club at this level. The whole city is at the stadium. Bastia dreams of being the successor to Juventus but fails to score the Dutch net on a waterlogged pitch. And this despite this free kick from Claude Papi and the numerous chances in the first half . Van Beveren (of the big nights) does not give in and offers his team a goalless draw (0-0) . Who just has to finish at home on their return. 3 goals to 0. Full-bodied.

We continue with a little blue pride and a famous hug. 1998, our future champions win the match of fear. That of White's golden goal. The 1/8th final against Paraguay (1-0) by Chilavert, won in the very last moments, thanks to Lolo's volley , almost at point blank range. It is therefore liberated and happy that he returns to the locker room in the arms of his goalkeeper, Fabien Barthez , with whom he is used to starting each meeting by kissing his bald head. Divine.

We finish as we started. Or almost. By a memory from Italy. Serie A this time. 33rd day. 1991/92 season. AC Milan hosts Hellas Verona for the title. This is also Ancelotti's last match as a professional player. It is finally the title match, the 12th Scudetto for the Milanese, celebrated as it should be, well before the final whistle, by the tifosis with their smoke bombs. Which gives this beautiful picture of Gullit and Tassotti discussing on a green background.

We complete this selection of photos with a brand new Collection which should get people talking. That of our fifteen-year-old on the loose: Society . It will feature reportage photos taken by the very talented photographers of the society magazine. Starting with Renaud Bouchez, chief photographer of the So Press group, who studied at ENS Louis-Lumière. Always according to the same principle of limited edition, hand-captioned and numbered master key.

The T-shirt

This month, no “On Tour” T-shirt from the course of the Blues, PSG, OM or OL, but a legendary photo . In more than one way. Marius Trésor and Madame taking a break, in leopard swimsuit and panties, for the magazine Onze Mondial . The year is 1978 and the OM player , future French champion with the Girondins, is on vacation on his native island, Guadeloupe. He has a good time there, between naps in the deckchair, underwater fishing and sunbathing sessions. Holy Marius!

The safe

And as if that wasn't enough, we're completing our monthly textile collection with another summer and travel desire with a box set. It includes a vintage Pelé flocked Brazil 70 jersey accompanied by the special SÃO FOOT 100% Brazil number. And because the 11th is Neymar's sister's birthday, we said to ourselves that like him, we couldn't miss it.

Have a good start to the week to all of you! And if this is not already the case, do not hesitate to follow us directly on Instagram where we highlight as often as possible the beautiful photos from the immense collection of our partner : the Icon Sport photographic agency .
All these football prints (+ the Marius t-shirt and the Brazil box set) will be available on from March 2 at 00:01.

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