The boutique Newsletter: January 2022

New year, well decorated walls

If we only had one thing to say to you today, it would be: HAPPY NEW YEAR 2022!

But unfortunately, a bit like those end-of-year holiday meals where "When there's more, there's still more", we come to offer you one more time , and with a little delay we as an excuse, 4 new very limited edition prints (+ 10 mugs and a great box) to continue giving gifts to others and/or to yourself, as well as to provide moral support in these impossible resolutions that you have set for yourself.

For our January selection, which often rhymes with galette des rois, we have summoned the greatest, the one who automatically leaves with the bean : Pelé , in a relaxed photograph. Always celebrating the start of the year, we offer you that of the greatest Portuguese player of all time, Cristiano Ronaldo, and his legendary Siuuuu , and another of the greatest Ivorian striker of all time, in the OM jersey , where everyone thought he would return one day but in fact no: Didier Drogba, obviously . Finally we end with a passage into the stands, in Moscow, in the middle of the Soviet USSR, where a young blonde woman illuminates a sublime black and white photo.

This selection can of course be found now on our .


We could not start this selection with anyone other than the King himself, then aged 35, in the middle of a massage and relaxation session before a match against Bahia in May 1975 , while behind the scenes, the Brazilian legend had already entered into negotiations with the New York Cosmos for the rest of his career. Who will be American. A rare photo of the man with 3 World Cups.

In this year of the (winter!) World Cup, which will undoubtedly be the last for a whole generation of players, we had to offer you a CR7 draw and its iconic celebration in the Portugal jersey . It was on October 11, 2019, in the José Alvalade stadium, the Portuguese hosted Luxembourg as part of the 6th day of qualifying for Euro 2020. In a match dominated by the Portuguese (3-0), the hero national is obviously celebrating by scoring the second goal of the evening. Siuuuuuu!

Still in the category of celebrations, and for this month of January which starts strong in football with the African Cup of Nations , we decided to select a photo of one of the most important players on the continent. The former striker of the Ivorian selection who has become a legend of all the clubs he has played through (or almost, 👋 Shanghai Shenhua), Didier Drogba is invited into our selection. This photo takes place at the Vélodrome stadium and as a backdrop a UEFA Cup round of 16 second leg between OM and Liverpool in March 2004. A match remembered not for this sublime sponsorless Reds jersey but for the turnaround of situation. OM led 1-0 after a goal from Emile Heskey came back thanks in particular to the equalizer from Drogba on a penalty, who came to celebrate his goal in front of the stand and offer them a scene of jubilation + cracking of fumis, before the goal of victory by Meïté with a header (2-1).

For our last shot, head to the former USSR . This superb photo taken on July 18, 1973 shows the audience at a Moscow football stadium . We read the happiness and passion of this young woman , in the center, who seems to illuminate the enclosure and her neighbors (all brown or brown) with her golden hair .

The mugs

We're starting 2k22 with something new: ten mugs with what we consider to be among the best quotes in the history of football. Or not far. They all come straight out of our Little Green Book, or the anthology of football talk , and there is Zidane there who wanted to become a delivery driver...

Zlatan who should not be bothered on the day of his first training with his new Ajax teammates.

Or even Raymond in his works live on TV, after his defeat and the elimination of the Blues against Italy in the group stage of Euro 2008.

But that's not all: you will find in our store, in the Goodies collection , the philosophical Cruyff , the schizo Guardiola , the handsome Diego Simeone , the even more handsome Rio Ferdinand , the Mourinho who makes the Special One, the Beckham home and Ronaldo stupider than his feet.
The safe

Big start to the year with another new product (which we actually forgot to present to you in the newsletter but which we offered in the store at Christmas) designed for the December release of our large and beautiful book So Foot on the ZZ legend : a box set including 1 copy of Zidane: roulettes, tonsure and first star + 1 pair of So Foot socks (in collaboration with Copa and in limited edition of 200 copies) special French team No. 10

Hope you find your happiness ! And whether that’s the case or not, don’t hesitate to follow us now directly on Instagram where we highlight as often as possible the beautiful photos from the immense collection of our partner: the Icon Sport photographic agency .
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