The store's Newsletter: April 2021

It's spring, make the frames bloom!

BOOM! The So Foot selection for the month of April is here. She just fell. Almost at the right time as as we write these lines the threat of re-confinement is getting closer and we will have to create windows in our walls, the very ones that we will have plenty of time to fix in the days to come. come… So as usual, just for you and one day before the rest of the world, we are revealing our new collection of very limited edition prints . Composed of four collector's football photos , exclusive, original and historical. Just that. To be found tonight at midnight zero one on .


What better way to get the ball rolling than the reassuring look of someone who has never betrayed? This trusted man who, in addition to being an emblematic number 10 , is one of those who never left. Of those who gave so much for their club of heart that even his enemies at Lazio mourned him. And so do we. In this photo, taken during the 30th day of Serie A, Roma faces Modena . Already a scorer in the first leg with the same score (1-0), Francesco Totti gave his team victory on the return leg thanks to a powerful free kick. Il Gladiatore !

We continue our trip with a detour to Germany. We continue with another football monument that gives you chills. A platform so to speak. Perhaps the most important in Europe itself. The Yellow Wall of Borussia Dortmund. In times of crisis, it is the moment to remember what these spaces of ultimate communion are between a people and their team. This photo dates from 2019. From the crushing victory of Lucien Favre's BVB over Bayer Leverkusen (4-0) during the 4th day of the Bundesliga. The Südtribüne gives its players a standing ovation. And even without the sound or the images, we almost get goosebumps.

It's not just victory that is beautiful. The proof with this photo of the Liverpool Reds , during the presentation of the teams, just before the 2018 Champions League final (lost therefore) against Real Madrid (3-1). A bitter final which will allow them to win the competition the following year. How else can we explain the purity of this shot, eh?

Last memory, and this one speaks to us about modern history. Of the earthquake that shook up football and allowed the invention of a word. Since then in everyone's heads, and in the dictionary. Lionel Messi celebrates with his Camp Nou supporters Sergi Roberto's 6-1 goal, the historic comeback (against Paris St Germain) synonymous with qualification for the quarter-finals of the Champions League . A match which will remain Neymar's greatest footballing emotion. Anti-Parisian friends, this one is for you.

The T-shirt

This month, still no “On Tour” T-shirt from the Blues, PSG, OM or OL, but a photo from Il Divino . In the jersey of Inter Milan . In 1998 . Reserved for the most romantic among you, lovers of magnificent losers, cursed heroes, twirling ponytails.

The safe

And as if that wasn't enough, we're completing our textile collection of the month with a new box set. It includes a vintage Argentina 86 flocked Maradona jersey. Accompanied by the book tribute to Maradona designed and written by the So Foot editorial team. With all his admiration and love for Pibe.

Good luck for these next few weeks to all of you! And if this is not already the case, do not hesitate to follow us directly on Instagram where we highlight as often as possible the beautiful photos from the immense collection of our partner : the Icon Sport photographic agency .
All these football prints (+ the Marius t-shirt and the Brazil box set) will be available on from April 1 at 00:01.

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