Long live the wind, long live the wind!
Long live the winter wind!
Who goes away whistling, puffing
In the tall green fir trees, oh!
..
Can you hear that little tune? Yes, it's the 2024 holiday melody. We don't know about you, but we certainly didn't see it coming. So, before we share all the great deals from our online shop to help you make someone happy on Christmas Eve or Christmas Day, we wanted to announce, just like last year, our Christmas pop-up store in Paris: The Incredible Pop-Up Sports! 🎄🎅
Over four days, from Thursday 12th to Sunday 15th December . In a 160m² ground-floor gallery in the heart of Paris (23, rue du Sentier, Paris II) . For all budgets (from 5 euros to several hundred).
With 11 mini-shops selected for the occasion, offering new and vintage football & NBA jerseys, books, surprise boxes, mugs, photo frames, t-shirts, posters, caps, water bottles, 2025 calendars, bucket hats, caps, phone cases, sweatshirts, socks, figurines, hoodies, beanies, balloons, cards, accessories …
Football and basketball of course, but also running, cycling, tennis, rugby, US sports, Olympics and even the French Federation of Losers with all its sports that celebrate France losing.
3,500 people walked through the doors of the first edition of Incredible Pop-Up Sports to find inspiration and do their last-minute shopping. So why not you this year?
Opening Hours – Thursday : 12pm-8:30pm // Friday : 12pm-8:30pm // Saturday : 10am-8:30pm // Sunday : 10am-7pm
Mark your calendars!
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Photos:
That being said, we can finally move on to the presentation of the new football photographs for December. Starting with a fabulous diptych (or rather, an iconic duo). On November 1, 1985 , in Naples, the Azzurri hosted Juventus. While Diego Maradona was at the peak of his powers, the young Michel Platini, winner of the European Cup and former player for the historic club AS Saint-Étienne, faced off. This photo reminds us that each generation has its clash. Zidane and R9 during France-Brazil matches, CR7 and Messi during the biggest Clásicos, and most recently Haaland and Mbappé. This photo raises the question: who will be the next dynamic duo in football?
Why is football the most popular sport? Many people would say it's because it's so easy to play, anywhere, with a round ball, with or without a goal, alone or with others. Others would say it's thanks to the legends of the sport, who have helped make it the most widely practiced activity in the world. This little boy playing with a well-worn ball in 2015 , in a street in Nairobi, Kenya , plays football because it primarily evokes emotions: joy, laughter, sadness, and pleasure. That's why football is played even in the most remote village, in the country furthest from your home.
Did you know? There weren't four, but five Beatles. John Lennon, Paul McCartney, George Harrison, Ringo Starr, and... George Best . Winner of the Ballon d'Or in 1968, the Manchester United striker was such a big name in the UK that he had his own clothing store, "Georges Best - Edwardia." Accompanied by his then-fiancée, Eva Haralsted , he poses like a king in front of his yellow convertible . This photo, unfortunately, was taken just before the player's tragic descent into hell. He would fall into alcohol and drug abuse and experience some very dark times. Nevertheless: Pelé good, Maradona better; George Best!
Football is much more than just a sport. It's a source of inspiration, dreams, and memories. And to illustrate this greatness, one only needs to look at this iconic image: Franz Beckenbauer, also known as "Der Kaiser." In this photograph taken during a pivotal moment in his career, one can sense the nobility and class of a player who redefined his position and left an indelible mark on football history. Notably, he continued to play in the 1970 World Cup semi-final against Italy despite dislocating his shoulder in a rough tackle. His arm in a sling symbolizes more than just a moment on the pitch.
On the boutique.so website, there are photographs. But also everything else...
Top 5 gift ideas for Christmas 🎄🎅
#1 – The book “Zidane: roulette, tonsure and first star”
Graceful, discreet, unassuming, fiery, otherworldly, shy, violent, idolized, patriotic, brilliant, amorous, presidential-worthy, ethereal, humble, loyal, clannish, fascinating, apolitical, a mutant, a leader, mercantile, hardworking, paternal, strategic, prudent, endearing, generous, melancholic, a leader, immortal… And legendary. Zinédine Zidane is all of these things at once, but prefers to remain silent rather than define himself. Quite the opposite of this book which, through previously unpublished articles and collector's photographs, retraces like never before the journey of the son of immigrants from the northern suburbs of Marseille who became the greatest player-coach in the history of world football. You will know everything about Zizou.
#2 – “Abedi, Rudi, Basile…” T-shirt Marseille 1993
T-shirt paying tribute to the iconic quartet of Olympique de Marseille 1993, winners of the European Cup:
- Abedi Pelé
- Rudi Völler
- Didier Deschamps
- Basile Boli
3 – District football socks “I don’t shoot with either foot”
The perfect socks for Sunday footballers who still don't know which foot to use. Left foot: "I don't know if I'm right-footed or left-footed..." Right foot: "I don't use either foot."
4 – The very large print run "Di María & the ultras, 2020"
Ángel Di María, who arrived in 2015, not content with becoming Paris Saint-Germain's all-time leading assist provider, surpassing Safet Sušić, has left his mark on some of the club's biggest matches in recent history. The first leg against Barcelona in 2017, the Classique against Marseille in 2019, and the group stage match against Real Madrid that same year. This magician even managed the feat of sending his fans into raptures from afar during the Champions League round of 16 second leg against Dortmund. After a lackluster first leg and a 2-1 defeat, Thomas Tuchel's men won the return leg 2-0. Thanks to a deft touch from Di María on a corner, Neymar scored the first goal, followed by Bernat just before halftime. At the final whistle, there was pure liberation. The Parisians ran up the Parc des Princes' exterior stairs to celebrate with the fans who had defied the restrictions .
5 – The "Inter Milan, 98" collector's box set
The So Foot team has designed a box set including
- 1 Inter Milan away shirt 1997/98
- Issue #164 of So Foot magazine, "The Geeks' Revenge"
Álvaro Recoba, Diego Simeone, Taribo West, Youri Djorkaeff, Ivan Zamorano and above all Ronaldo. That season was legendary for Inter in more ways than one, who, despite finishing second behind Juve, saw their Brazilian striker finish as top scorer in Serie A with 25 goals, win a Ballon d'Or for his end of season with Barça and his start with the Nerazzurri, but above all lift another UEFA Cup against Lazio (and victories against Lyon, Strasbourg, Schalke 04 and Spartak Moscow in the previous rounds).
With this jersey, we bring you So Foot #164, featuring a roundtable discussion on the theme: Is football an exact science? A report on FC Midtjylland. A profile of Ram Mylvaganam, the creator of Prozone. And an inside look at Opta's headquarters in Leeds…
For guaranteed delivery before Christmas, order your photo prints and textile products before December 16th and books, puzzles, calendars and jerseys before the 18th.